A History of Braun Electric Shavers
Braun is a respected brand of personal home care products for men and women. Braun make probably the best electric shaver on the market today, but let’s see how this story started. In 1930s Germany, a man called Max Braun was interested in shaving without using a traditional razor. He felt the entire shaving experience could be turned into a simpler, gentler process. Braun already knew an electric razor had been invented in America nearly a decade earlier, but he was confident he knew enough technology to design and manufacturer his own.
Braun already owned his own manufacturing firm, so it was only a short jump to making a device with precision blades, and a small electric motor. Since 1921, Braun had been making radio components and radios, so he already possessed the engineering skills required to produce many types of products.
By the late 1930s, Braun had completed the design of his own electric razor, and was ready to manufacture it, but unfortunately his plans got shelved with the advent of WWII. But that didn’t stop him from resuming his vision after his factory was destroyed in the war. He rebuilt it. By the late 1940s, his new factory was complete. His vision was to provide Braun electric shavers to men, so that the world had clean-shaven men.
The first Braun electric shaver on the market was named after Max. The 1950 S 50 Max Braun. Braun developed the first foil head electric shaver. While other similar shavers such as Schick or Remington used a comb system to cut facial hair, Braun’s used a foil system where the hairs would fit through the holes so the cutters could trim them off. This innovation really set Braun apart from the other manufacturers of electric shavers, and Braun’s innovations in the 21st century continue to make them a forerunner in the home tech market.
After Max Braun’s death, his sons continued his business. Artur Braun continued with the design and engineering of products, while Erwin handled the business end. Their first electric shaver was the 300. This shaver was squatter and wider in shape than the S 50.
In 1955, the electric shaver continued to undergo various small design changes, as new team members were hired. The shaver’s foil top was changed to a shiny metallic color and the main color of the shaver changed to a white color. The Braun logo was made smaller and moved off to the left side. Various small changes were made to the design until 1960.
In 1960, Gerd A. Muller changed the shaver back to a black color. The shaver had gently curved sides. The Sixtant SM 31 came out, and looked a bit like a small radio. In 1968 their first cordless model came out, in a tubular shape. It ran on batteries. Their 1970s shavers were bright yellow and bright red, to go with the times.
By 1989, Braun had entered the hair removal market for women, with an epilator, rather than a shaver.
Today, Braun continues to design and manufacturer innovative new electric shavers that promise to change the face of the world.